…and in this case, tastes good, too. I’ll admit it: good packaging makes all the difference. It could be poop in a bucket that’s marked up $10 more than it should be but if the type and label are well-designed, I’m sold. I’m obsessed with good design and I’m jealous I didn’t create the above packaging. Some lucky designer out there has these in their portfolio and they’re all over store shelves!
Lately I’ve been running into good food packaging and these are some of the favorites I’ve seen. I just started buying the Siggi’s Icelandic yogurt at Whole Foods. The packaging is so unique for the category because it’s simple, clean and rustic. I love the illustrative style it has and yes, the packaging made me pick it over my usual favorite, Fage. The only problem: it’s $2.99 per container. yikes! I eat yogurt daily so that’s a lot of cash money for dairy but they look so cute in the fridge. The taste is unique; it’s super thick, slightly bitter, and the natural flavors are subtle. Vanilla is by far my favorite of all the flavors they offer. They use Madagascar vanilla and you can see the little brown dots. yum! Another reason it’s so expensive: it’s Skyr, which is an Icelandic style of yogurt. Basically, the milk is strained to make it super thick so it requires 3 times the amount of milk found in a normal yogurt. You know what that means: more protein! Each pretty cup has 120 calories, 0 grams of fat and nothing artificial.
Next up on the packaging radar: Ames Farm Honey. We have the cutest little organic Farmers Market called the Mill City Market. It’s right down the street from our condo, and it’s where I discovered this beautiful and tasty honey. Of course, the packaging is what made me buy the stuff. We didn’t even need honey—in fact, we had a sticky honey bear jar in the cupboard back home. The damn packaging wins again! The honey runs about $8-$14 a jar depending on the type and size. Believe me—it is totally worth it. I use honey everyday on oatmeal or toast with peanut butter so I’m a honey freak. Let’s just say the little sticky bear in the cupboard got thrown away. This stuff is good. I’ve tried 2 varieties, the creamed sweet clover honey and the sweet clover honey. the cool thing about Ames: it’s a local MN farm and all of the honey is raw and single-sourced. That means the honey is collected from a unique geographical location from a single hive. They have a total of 300 hives in 17 different locations in several counties across Minnesota. Each jar of honey is searchable in their database based on the unique hive number printed on the jar. It tastes good, it’s local AND it’s cute. One additional note: their website design sucks. Why do they have such lovely packaging and such a horribly designed website? Oh well.
The third and final packaging obsession is Dude, Sweet Chocolate. I laid eyes on these while in Dallas. I love the name and the simplicity of the packaging. I have yet to try these but I wanted to buy them so badly. They have tons of different types of chocolate-y treats. They’d be a cute little gift or stocking stuffer.
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